The Short Version
- ✓We use only first-party cookies — no third-party advertising trackers.
- ✓Essential cookies cannot be disabled; they are required for the application to function.
- ✓Analytics and functional cookies can be disabled in your account settings.
- ✓We do not use cookies to build advertising profiles or sell data to ad networks.
3. Essential Cookies
Cannot be disabledEssential cookies are strictly necessary for the FastFollow application to function. They enable core features such as authentication, session management, and security controls. Without these cookies, the platform cannot operate. They do not collect information for tracking or advertising purposes.
Because these cookies are required for the Service to function, they do not require your consent under applicable privacy law (including the UK ICO's guidance and the GDPR's legitimate interests provision). However, we disclose them here in full transparency.
| Cookie Name | Purpose | Duration | Party |
|---|---|---|---|
__ff_session | Maintains your authenticated session across page navigations. Required for login to function. | Session (expires on browser close) | First-party |
__ff_auth_token | Stores an encrypted JWT for persistent authentication when you choose "Stay signed in." Never contains raw credentials. | 30 days (persistent) | First-party |
__ff_csrf | Cross-Site Request Forgery (CSRF) protection token. Validates that form submissions originate from our application. | Session | First-party |
__ff_workspace | Stores the ID of your currently active workspace, enabling multi-workspace switching without re-authentication. | 7 days (persistent) | First-party |
__ff_consent | Records your cookie consent choices so you are not shown the consent banner on every visit. | 1 year (persistent) | First-party |
4. Performance Cookies
Can be disabledPerformance cookies collect information about how the application performs — page load times, API response durations, error rates, and similar technical metrics. This data is used exclusively to monitor and maintain platform quality. Performance cookies do not collect personally identifiable information; data is aggregated across all users in anonymized form.
Disabling performance cookies means we may be slower to detect and resolve performance problems that affect your experience. We recommend keeping these enabled, but the choice is yours.
| Cookie Name | Purpose | Duration | Party |
|---|---|---|---|
__ff_perf_sample | Tracks page load times, time to interactive, and core web vitals to identify performance regressions. | Session | First-party |
__ff_error_ctx | Captures context (route, component, browser version) at the time of an application error to aid debugging. No personal data included. | Session | First-party |
__ff_api_latency | Records API response times per endpoint to detect degradation in backend performance affecting user experience. | Session | First-party |
5. Functional Cookies
Can be disabledFunctional cookies remember your preferences and settings to provide a more personalized and consistent experience. Examples include your theme preference (light/dark mode), language settings, and the layout state of the dashboard sidebar. These cookies do not track you across other websites and are only used within the FastFollow application.
If you disable functional cookies, you may find that the application does not remember your preferences between sessions. You would need to re-apply settings such as your theme preference and table column configurations each time you return.
| Cookie Name | Purpose | Duration | Party |
|---|---|---|---|
__ff_theme | Stores your color mode preference (light/dark/system) so your theme is applied immediately on page load without a flash. | 1 year (persistent) | First-party |
__ff_locale | Stores your language and regional format preferences (date format, number format). | 1 year (persistent) | First-party |
__ff_sidebar | Remembers whether the navigation sidebar is expanded or collapsed. | 90 days (persistent) | First-party |
__ff_onboard | Tracks which onboarding steps you have completed to avoid re-showing completed steps. | 30 days (persistent) | First-party |
__ff_table_prefs | Stores your column sorting and filtering preferences for data tables within the application. | 90 days (persistent) | First-party |
__ff_dismissed | Records which in-app banners and tips you have dismissed so they are not repeatedly shown. | 30 days (persistent) | First-party |
6. Analytics Cookies
Can be disabledAnalytics cookies help us understand how users interact with FastFollow — which features are used most, where users get stuck in workflows, and how product changes affect behavior. This understanding allows us to make better product decisions and prioritize improvements that matter to our users.
All analytics data is:
- Anonymized — analytics identifiers are pseudonymous (a random ID) and are not linked to your email address, name, or account without your explicit consent.
- First-party only — we operate our own analytics pipeline. We do not use Google Analytics, Mixpanel, Amplitude, Heap, or any other third-party analytics service that shares data with ad networks or cross-site tracking infrastructure.
- Not used for advertising — analytics data is never shared with advertising networks, used to build advertising profiles, or sold to any third party.
- Opt-out available — you can disable analytics cookies at any time from your account Privacy & Notification settings.
| Cookie Name | Purpose | Duration | Party |
|---|---|---|---|
__ff_uid | A pseudonymous identifier used to associate events within a single user session for feature adoption analysis. Not linked to your email or name. | 12 months (persistent) | First-party |
__ff_session_id | Groups page views and events into a single browsing session for flow analysis. Resets after 30 minutes of inactivity. | Session / 30-minute inactivity timeout | First-party |
__ff_evt | Tracks feature usage events (e.g., "exported report," "connected CRM") in anonymized form to understand product adoption and inform roadmap decisions. | Session | First-party |
__ff_ref | Records the referring URL and UTM parameters when you first arrive at fastfollow.ai to attribute signups to the correct marketing channel. | 30 days (persistent) | First-party |
7. Third-Party Cookies
FastFollow does not currently use any third-party cookies.
We do not use third-party advertising networks, social media tracking pixels, or cross-site analytics tools. Every cookie set on fastfollow.ai is first-party and listed in the tables above.
This is a deliberate product decision. Many SaaS platforms use third-party trackers from ad networks such as Meta, Google Ads, LinkedIn Insight Tag, or Intercom. These trackers set their own cookies, collect behavioral data across many websites, and share it with their parent networks.
We believe sales professionals handle sensitive information — prospect data, deal pipeline details, and competitive intelligence — and deserve a tool that is not surveilled by ad networks. Our analytics needs are met entirely by first-party infrastructure.
Future changes: If we ever add a third-party technology that sets cookies, we will update this policy before deployment, seek appropriate consent, and clearly explain what data is shared and with whom. We will never add third-party advertising or cross-site tracking cookies without explicit user notice.
8. Cookie Duration
Cookies are classified by how long they persist on your device:
Session Cookies
Session cookies exist only while your browser is open. They are automatically deleted when you close the browser window or tab. FastFollow uses session cookies for CSRF protection, temporary application state, and short-lived authentication flows.
Persistent Cookies
Persistent cookies remain on your device until their expiry date or until you delete them manually. FastFollow uses persistent cookies for authentication tokens (up to 30 days), preferences (up to 1 year), and consent records (1 year).
| Category | Typical Duration | Can Be Disabled |
|---|---|---|
| Essential | Session to 30 days | No |
| Performance | Session only | Yes |
| Functional | 30 days to 1 year | Yes |
| Analytics | Session to 12 months | Yes |
9. Managing Cookies
9.1 In-App Cookie Preferences
The most convenient way to manage your non-essential cookie preferences is through your FastFollow account. Navigate to Account Settings → Privacy & Notifications and use the toggles to enable or disable Performance, Functional, and Analytics cookies. Changes take effect immediately; you do not need to clear your browser cache.
9.2 Browser-Level Cookie Controls
You can also control cookies directly through your browser settings. Below are instructions for the most common browsers. Note that blocking all cookies at the browser level will prevent FastFollow from functioning correctly, as essential session and authentication cookies will be blocked.
Google Chrome
- Open Chrome and click the three-dot menu (⋮) in the top-right corner.
- Select Settings → Privacy and security → Cookies and other site data.
- Choose your preferred setting: "Allow all cookies," "Block third-party cookies," or "Block all cookies."
- To manage cookies for a specific site (fastfollow.ai), scroll down to "Sites that can always use cookies" or "Sites that can never use cookies" and add the domain.
- Alternatively, click the lock icon (🔒) in the address bar while on fastfollow.ai and select "Cookies and site data."
Mozilla Firefox
- Open Firefox and click the three-line menu (☰) in the top-right corner.
- Select Settings → Privacy & Security.
- Under "Enhanced Tracking Protection," choose Standard, Strict, or Custom.
- For custom control, scroll to "Cookies and Site Data" and click "Manage Data" to view or delete specific cookies.
- To manage exceptions for fastfollow.ai, click "Manage Exceptions" under Cookies and Site Data.
Apple Safari
- Open Safari and select Safari → Settings (or Preferences on older macOS) from the menu bar.
- Click the Privacy tab.
- Use the "Block all cookies" checkbox to block cookies globally, or leave it unchecked to allow cookies.
- For site-level control, click "Manage Website Data" to view and delete cookies from individual domains.
- On iOS: Go to Settings → Safari → Advanced → Website Data to manage cookies on mobile.
Microsoft Edge
- Open Edge and click the three-dot menu (…) in the top-right corner.
- Select Settings → Cookies and site permissions → Cookies and site data.
- Toggle "Block third-party cookies" on or adjust the global setting.
- To add fastfollow.ai to the always-allow list, click "Add" under "Allow" and enter fastfollow.ai.
- To delete all cookies from a specific site, search for it in "All cookies and site data."
Opt-out tools: You may also use browser extensions such as uBlock Origin or Privacy Badger to block non-essential cookies. Note that FastFollow's first-party essential cookies may be blocked by aggressive settings in these tools; if you experience login issues, try whitelisting fastfollow.ai in your extension settings.
10. Impact of Disabling Cookies
The impact of disabling cookies depends on which category you disable:
Essential cookies disabled
Critical- •You will not be able to log in or maintain an authenticated session.
- •Forms throughout the application will not submit (CSRF protection failure).
- •The application will not function. This is equivalent to disabling all FastFollow functionality.
Performance cookies disabled
Minor- •The application will function normally for you.
- •We will have reduced visibility into performance problems, meaning issues may take longer for us to detect and fix.
- •Error reporting to our engineering team will be degraded.
Functional cookies disabled
Moderate- •Your theme preference (light/dark) will not be remembered between sessions.
- •Table column preferences will reset on each visit.
- •Completed onboarding steps may be shown again.
- •The sidebar will default to its standard state on each page load.
Analytics cookies disabled
Minimal- •The application will function normally in all respects.
- •We will have reduced data about how features are used, which may slow our ability to identify and prioritize improvements.
- •You will not be tracked in our anonymized product analytics pipeline.
11. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in applicable law, or improvements to our transparency. When we make changes, we will:
- Update the “Last updated” date at the top of this page.
- Display a notice in the application if we add any new non-essential cookie categories or change how existing cookies are used in a material way.
- If we ever add third-party cookies (which we currently do not use), we will provide advance notice and obtain appropriate consent before those cookies are set.
We encourage you to review this policy periodically to stay informed about our cookie practices. The version number and date at the top of this page make it easy to check whether anything has changed since your last visit.
12. Contact Us
If you have questions about this Cookie Policy, how we use cookies, or how to exercise your cookie preferences, please reach out:
Privacy Policy
fastfollow.ai/privacyTerms of Service
fastfollow.ai/termsMailing Address
FastFollow, Inc.Attn: Privacy / Legal
548 Market St PMB 99999
San Francisco, CA 94104
United States
For immediate concerns about a specific cookie or tracking behavior you observed on our site, please include the cookie name (found in your browser's developer tools under Application → Cookies) in your message to help us investigate quickly.